Project Overview

A billboard campaign for Narcotics Anonymous promoting addiction recovery awareness. The design pairs a bold visual metaphor — a winding road leading away from substance abuse — with minimal text to create an immediately readable message at billboard scale. The process spanned research, concept sketching, copywriting, digital roughs, and feedback-driven revisions.

Tools

• Pencil sketching: Concept development and thumbnails

• Photoshop: Photo compositing and visual refinement

• InDesign: Typography, composition, and final layout