G&G Contractor
Overview
G&G Contractor is a Toronto-based contracting business specializing in premium fence, deck, and basement remodelling solutions. With over 15 years of experience, the company designs and builds durable, stylish, and affordable living spaces for residential clients.
Objective
Develop cohesive social media assets and templates that reflected the brand identity and supported a consistent online presence. The goal was to create effective content that matched the tone, theme, and purpose of each post while keeping the visual system clean and professional.
Responsibilities
Designed social media content based on instructions and copy provided by the marketing department.
Collaborated with the marketing team to ensure content aligned with campaign goals and brand messaging.
Revised layouts and graphics based on feedback to improve clarity, consistency, and visual impact.
Developed branded assets and reusable templates to support ongoing social media production.
Maintained a consistent visual style across different post types and promotional materials.
Workflow & Tools
Canva: Used for fast content creation and template adaptation.
Illustrator: Used to build and refine branded design elements.
Photoshop: Used to polish visuals and prepare assets for posting.
Slack: Used for communication and review cycles.
ClickUp: Used to track tasks, revisions, and content workflow.
Results / Impact
Created a more cohesive and recognizable brand presence across social media.
Improved production efficiency through the use of reusable templates and design systems.
Helped maintain visual consistency across promotional, informational, and branded content.
Supported a more polished and professional online presence for the company.
Summary
This project focused on translating G&G Contractor’s experience and service quality into a strong visual identity for social media. The resulting assets gave the brand a cleaner, more consistent presence while making it easier to produce effective marketing content.
Social Media Links:
Website: https://ggcontractor.ca/
Instagram: https://www.instagram.com/gg.contractor?igsh=enl3N3JkanIwZzFr
Facebook: https://www.facebook.com/people/GG-Contractor/61573772855514/
Social Media - Content - Approved Design
Social Media - Content - Approved Design
Social Media - Content - Approved Design
Social Media - Carousel Template - Mockup
Social Media - Carousel Template - Mockup + Logo
Social Media - Carousel - 1/6
Social Media - Carousel - 1/6 - Iteration
Social Media - Carousel - 2/6
Social Media - Carousel - 3/6
Social Media - Carousel - 4/6
Social Media - Carousel - 5/6
Social Media - Carousel - 6/6
Social Media - Content - Approved Design
Social Media - Carousel - 1/3
Social Media - Carousel - 2/3
Social Media - Carousel - 3/3
Social Media - Promotional Graphic - Template
Social Media - Promotional Graphic - Template
Social Media - Promotional Graphic - Template
Social Media - Reel - Template
Social Media - Reel - Template
Social Media - Content - Template
Social Media - Content - Template
Social Media - Content - Template
Social Media - Content - Template
Social Media - Content - Template
Social Media - Content - Template