Deliverables
Primary and secondary logo system
Custom mascot illustration
Sublimation-printed team jerseys
Social media content and game-day graphics
Tools
Pencil sketching
Illustrator
Photoshop
InDesign
Mad-Dog Dingos Hockey Team
A local hockey team competing in the Adult Safe Hockey League (ASHL) in Ontario, Canada.
Overview
A complete brand identity for the Mad Dog Dingos, built from concept sketches to game-ready assets. The design centres on a mascot illustration that balances fierce, aggressive energy with the team's playful personality. Starting from pencil sketches, I developed the character into a full vector logo, then extended the identity across jerseys, social media graphics, and game-day promotional materials.
Concept Sketch
Concept Sketch
Concept Sketch
Concept Sketch
Digital - Logo Outline - Iteration
Digital - Logo Outline - Iteration
Digital - Logo + Color - Iteration
Digital - Logo + Color - Iteration
Brand Identity - Color Palette
Digital - Shoulder Patch Logo - Final Design
Digital - Team Logo - Final Design
Digital - Team Logo - Final Design
Digital - Team Logo - Final Design
Custom Jersey Design - Mockup
Custom Jersey Design - Mockup (Back)
Custom Jersey Design - Mockup (Front)
Custom-Printed Jerseys - Team Photos
Custom-Printed Jerseys - Team Photos
Custom-Printed Jerseys - Player Photo
Custom-Printed Jerseys - Player Photo
Social Media Content - Game Promotion
Social Media Content - Game Promotion
Social Media Content - Game Update
Social Media Content - Game Update
Social Media Content - Game Promotion