Midnight Coyote Coffee Co.

Late night café and coffee roastery.

Overview

A brand identity for Midnight Coyote Coffee Co., a fictional late-night café targeting students, night-shift workers, and creatives. The visual system needed to break from typical rustic or minimalist coffee aesthetics — instead using a deep midnight palette with electric accent colours and sharp geometric typography to evoke nocturnal energy and focus - helping the brand appeal to its core late‑night audience while remaining versatile across packaging and digital use.