Responsibilities

• Designed social media content based on team updates, league information, and game results.

• Kept content aligned with the team’s brand guidelines, including logo use and color scheme.

• Used team-related photos and graphics to support a consistent visual style.

• Published content directly to Instagram to maintain a steady online presence.

Workflow & Tools

• Illustrator: Used for social media layout and graphic design.

• Photoshop: Used to edit and prepare images for posting.

• Instagram: Used for direct publishing and content distribution.

Results / Impact

• Helped maintain a consistent and active social media presence for the team.

• Made game results and team updates easier to share with followers.

• Kept the visual identity unified across posts through consistent branding.

Summary

This project centered on producing simple, branded social content for the Mad Dog Dingos hockey team. The content supported team communication while staying consistent with the brand’s look and feel.

Brand Links:

Instagram: https://www.instagram.com/maddogdingos/